Motorcycle Supercharger Market is Estimated To Witness High Growth Owing To Increasing Demand For Increased Horsepower And Acceleration

 The Motorcycle Supercharger Market is estimated to be valued at US$ 9.80 Bn in 2023 and is expected to exhibit a CAGR of 5.3% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:
A motorcycle supercharger is a forced induction device that increases the pressure or density of air supplied to an internal combustion engine. It allows more fuel to be injected, thus increasing the engine's efficiency and power output. Motorcycle superchargers are typically used by riders looking to gain an extra boost of horsepower and acceleration. They work to pack more air into the engine's cylinders with each intake stroke, extracting more energy from the combustion process. This provides sports bike owners with improved top speeds and quicker acceleration from stops.

Market key trends:
One of the major trends driving growth in the motorcycle supercharger market is the rising demand for increased horsepower and acceleration among motorcycle enthusiasts. Riders are increasingly looking for aftermarket parts and accessories to customize and enhance the performance of their vehicles. Superchargers are a popular modification as they deliver significant gains in horsepower without the complexity of installing a turbocharger system. Also, growing popularity of electric motorcycles is contributing to the market growth. Electric motorcycle manufacturers are focusing on using superchargers to improve range and top speeds.

Porter’s Analysis
Threat of new entrants: The threat of new entrants into the motorcycle supercharger market is moderately low as it requires high investment for R&D and manufacturing facilities. However, the advanced technology is attracting new players.

Bargaining power of buyers: The bargaining power of buyers in the motorcycle supercharger market is high as buyers have large options of brands to choose from at competitive prices. Buyers can negotiate on price with manufacturers.

Bargaining power of suppliers: Motorcycle supercharger manufacturers sourcing materials from specialized suppliers face high bargaining power of suppliers as changing suppliers require huge investment. However, availability of substitute materials keeps bargaining power in check.

Threat of new substitutes: Threat of substitutes is moderate as electric motorcycles and turbochargers are emerging but cannot replace superchargers in the short-run due to limitations of technology and compatibility issues with internal combustion engines.

Competitive rivalry: Intense competition exists among industry players to gain market share through product innovation, branding, and competitive pricing.

SWOT Analysis
Strength: Innovation capabilities of industry players to manufacture efficient superchargers, growing demand for high-performance motorcycles, ease of installation of superchargers.
Weakness: High costs associated with manufacturing and R&D, high dependence on economic cycles, safety issues while installing aftermarket superchargers.
Opportunity: Untapped developing markets, increasing demand for luxury and high-performance motorcycles, product development for electric motorcycles.
Threats: Stringent emission regulations, growing popularity of electric vehicles, trade war tensions affecting supply chain.

Key Takeaways
The global motorcycle supercharger market is expected to witness high growth, exhibiting CAGR of 5.3% over the forecast period, due to increasing demand for high-performance motorcycles among enthusiasts. Asia Pacific dominates the global market with a share of over 45% in 2023, with major demand coming from countries like Japan, China and India.

Regional analysis: The Asia Pacific region is expected to be the fastest growing as well as the dominating region in the global motorcycle superchargermarket during the forecast period. The high growth is attributed to the increasing sales of sports and premium motorcycles in the region. Countries like India and Southeast Asian countries are witnessing rapid growth in the middle-class population along with rising disposable incomes, resulting in higher sales of supercharged motorcycles.

Key players: Key players operating in the motorcycle supercharger market are Ducati, Kawasaki Motors Corporation, Honda Motor Company, Rotrex, Bimota, S Charger, ProCharger Superchargers, and Aerocharger. These players are focusing on new product launches catering to different motorcycle segments to strengthen their market position.